Old School vs New School Marketing ?

What is the digital device that we are using daily and feel anxious about when we cannot find them? Mobile has become the key tool of how new school marketing works and is necessary for our life. Based on research, shows a 20% increase of mobile users in shopping app downloads and spend more time surfing shopping apps. 10 hours of spent on mobile devices daily and nearly 72% of marketing dollars will be spent on developing apps and mobile advertisements for mobile platforms. With more shopping apps on our phones, E-commerce sales have been increased significantly. With the frequency of using mobile devices, some marketers proclaim that old school marketing has been eliminated or it is not one of the marketer’ favourites. Old school marketing refers to applying traditional marketing channels such as broadcast and print to communicate with target audiences.

Let’s take a look at their advantage

Digital Marketing

Social Media– Social Media is a very efficient channel to deliver messages to audiences and be connected with them. Both organic and paid ads which appear on mobile devices can increase traffics and brand awareness. Social media sites such as Instagram, Facebook, Twitter are often used to share posts about products.

App-based marketing: Mobile Advertising is involved in mobile apps. It usually comes as a banner on the top or bottom of the screen or interstitial ads which appear in between app actions. Video ads are another way of using visualize and giving more info to mobile users. It increases the foot traffic because this is more effective to reach out to target audiences.

Location-based marketing: It is another smart strategy because it can track the locations of the customers and deliver specific messages to them. Advertisers can show promotion of the business to someone who is within the area and encourage them to go to the places.

Traditional Marketing

Personal Selling – Some consumers prefer to purchase big-ticket items in person because they would feel more secure and trusted. Personal selling is highly valuable and strengthens the relationship between the brand and consumers.

Brands recognition – marketing campaigns such as posters, brochures or activities have the power to reel in potential customers and increase brand awareness. It is very effective for a new product launching in the market and gets people well known

Accessible understanding of the products– Old folks are used to traditional marketing ways and they would spend more time reading newspapers or some marketing materials. Old folks might not be savy to navigate the internet and get the info.

Ultimately the major goals of marketing strategy are to increase profit and build up brand awareness. There are different strengths of digital marketing and traditional marketing in delivering messages to their target audience. Marketers need to understand what kind of demographic and profile customers are.

So what is your favourite marketing strategy?