Welcome to Chia Lun's digital marketing world

Digital marketing- make the world beautiful

• About

  Hi there, welcome to my digital marketing world Sharing my thoughts of digital markeing. Do leave your comments on my blog posts and feel free to share your opinion =D

• Why Digital Marketing is the future of marketing?

  Why is digital marketing? Digital Marketing is getting more common and being used because businesses have identified that it would be one of the best channels to distribute their products and services. A strong digital marketing strategy is crucial to organizational success because it determines the revenue gains and conversion rates. What are marketing strategies…

• A Successful Integrated Marketing Campaign

  Integrated Marketing Communication (IMC), is a simple concept that is widely used for brands to create a seamless customer experience. It would help to build up the brand identity and image across the distinct media channels. Putting great standalone marketing materials may not be effective as delivering marketing materials through an integrated marketing campaign. IMC would…

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